In today’s rapidly evolving digital landscape, businesses face a myriad of challenges. At Elevate Business Transformation, we recognised a critical gap that often hinders success: the misalignment between business strategy and IT delivery. This gap creates a ‘strategic disconnect’ where both business delivery and transformation efforts can falter. Generally, the wider the gap, the more need for a business transformation there is.

Our mission at Elevate is to bridge this gap. We understand that true business transformation happens at the intersection of business strategy, leadership and IT functions. By aligning these crucial areas, we assist organisations to navigate the complexities of digital transformation, ensuring that their strategies are effectively executed against the business strategy and both goals are achieved.

Examples of strategic disconnect include:

• Shiny Object Syndrome: Business leaders may push for new technologies that don’t align with business objectives, leading to wasted resources.
• Strategic Misalignment: Effective leadership requires all executives to be aligned towards the goals with active engagement and input through through shared business objectives, key performance indicators and other clear success measures. Without this alignment or measurement the business transformations (of any flavour) ae likely to falter, as there must be clear accountability to the strategic goal.
• Leadership Changes: Frequent changes in leadership can result in reversed IT investment decisions, disrupting alignment.
• Strategic Under-investment: Companies may not view technology as a strategic asset, therefore not putting enough thought into the outcomes of transformation, leading to inadequate support for both staff and IT when the transformation begins.
• Transformation is an ‘IT only’ Approach: Some businesses wrongly perceive transformation as an IT problem, not a total business journey then end up surprised when the transformation does not match their expectations.
• Change Fatigue Oblivious: Business leaders may not recognise the affect that constant changes are having on their staff and therefore are shocked about morale across their areas.

We created Elevate to address these common challenges and to provide businesses with the tools and expertise they need to thrive in an ever-increasing digital world. Our commitment is to empower businesses to transform, innovate, elevate their operations and ultimately profits to new heights.

Join us on this journey to close the gap and unlock the full potential of your business. 🌟

Our next post will explain our motivations and why we have decided to take on this challenge. 

Steven & Ben